Choice as an end Versus a Means

نویسندگان

  • Jinhee Choi
  • Ayelet FishbACh
چکیده

Vol. XLVIII (June 2011), 544 –554 *Jinhee Choi is Assistant Professor of Marketing, Korea University Business School (e-mail: [email protected]). Ayelet Fishbach is Professor of Behavioral Science and Marketing, Booth School of Business, University of Chicago (e-mail: [email protected]). Correspondence regarding this article may be addressed to Jinhee Choi or Ayelet Fishbach. James Bettman served as associate editor for this article. Jinhee Choi and Ayelet FishbACh*

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تاریخ انتشار 2010